I light the role of media in spreding awareness among consumer
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Lenders asked for collateral while lending money to the borrowers due to the following reasons:
1. The mass media plays an important role in consumer awareness regarding their rights.
2. Both print and electronic media highlights the issues of consumer exploitation and bring them in the notice of people and the government.
3. Media help the people to express their views.
4. Many consumer activities and organizations write articles in the print media and participate in the interview and debate in the electronic media and highlight the malpractices in the market
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