Question

i mark you brainliest if you answer this :)

Question
1. Why do you keep on buying the same kind of consumer good over and over? Please explain and relate it with your personal understanding of what marketing is.
2. What is marketing myopia? Why is it bad?

Answer 1

1.Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard,

Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs. It is a study of the actions of the consumers that drive them to buy and use certain products.

2. Marketing Myopia is deals with the shortsighted nature of many companies who start strong but end up failing at the end. These companies seem to concentrate so much on immediate short-term gains that they lose sight of making profits and benefits in the long run.

Answer 2

Answer:

1. first I try it if I liked the product then I buy it multiple times

2.Marketing Myopia is deals with the shortsighted nature of many companies who start strong but end up failing at the end. These companies seem to concentrate so much on immediate short-term gains that they lose sight of making profits and benefits in the long run.

Explanation:

please give my answer like if it helped u please follow me I will follow u back please mark me as brainlist