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A strong public service advertisement must include
audio to capture viewers’ attention.
music to appeal to the senses.
charts to illustrate an idea.
evidence to support its claim
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evidence to support its claim
ᴇxᴘʟᴀɴᴀᴛɪᴏɴ:
Audio and visuals may have a positive effect in the viewer, but the most powerful thing is supporting your claim with as close to irrefutable evidence as you can.
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