I want a story on this sentence it was a bright cold day in November
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Not yet they aren’t. But one of the most famous opening lines in modern English literature seems to me a good place to start writing about where to begin when reissuing an old book.
A friend of mine over at HarperCollins – in fact the wise chap that employed me here at Penguin a few years ago – had to hire a new copywriter a while back. He was looking for a good way to separate the wheat from the chaff and came up with the rather neat idea of inviting all applicants to supply the current blurb of a book they were fond of together with an entirely new blurb of their own devising. They then had to explain why theirs was better.
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