Ideation phase is when brainstorming takes place
Answers
Ideation is the process where you generate ideas and solutions through sessions such as Sketching, Prototyping, Brainstorming, Brainwriting, Worst Possible Idea, and a wealth of other ideation techniques. Ideation is also the third stage in the Design Thinking process.
Ideation is the process of forming ideas and concepts. It means creating new ideas to solve specific problems such as customer queries or issues that the organisation is facing.
Brainstorming is the generation of ideas in a face to face mode. Ideation phase is always when brainstorming takes place, and it is one of the most effective ways to explore new opportunities. The ideation phase is all about diverging and generating as many ideas as possible and to narrow things down and select the best approaches to take further and then to implement one good plan finally and to act and obtain the expected results.