Question

identify 10 differences that exist between personal consumers and organizational consumers.

Answer 1

Answer:

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Explanation:

Purpose

• Personal Consumer: Personal Use Purpose

Buying Goods or Services for your own use or for family or friends. (For Personal Use.)

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• Organizational Consumer: Business Purpose

A business, Government, Organizations (Including both profit and non-profit) or agencies buying Goods or services for the organization to function. (Many times for a resale purpose.)

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Quantity

• Personal Consumer: Less Quantity in Numbers

• Organizational Consumer: More Quantity in Numbers

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Price per unit

• Personal Consumer: More Price Per Unit

• Organizational Consumer: Less Price Per Unit

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Price (Total)

• Personal Consumer: Less Total Price

• Organizational Consumer: More Total Price

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Purchase of final product for

• Personal Consumer: personal use

• Organizational Consumer: Raw Materials, Other required things for Manufacturing or Reselling

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Buying Frequency

• Personal Consumer: Less buying frequesncy

• Organizational Consumer: More buying frency

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Factors affecting

• Personal Consumer: Individual Needs and Budget factors

• Organizational Consumer: Market Needs, Demand, Profit, Resources etc. factors

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Need and influence to buy

• Personal Consumer: Ads or other factors can influence to buy Unnecessary or Unneeded products

• Organizational Consumer: Much harder to buy unneeded products

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Bulk Buys

• Personal Consumer: No bulk buys

• Organizational Consumer: Yes. Buys in bulk

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Freedom to purchase

• Personal Consumer: More freedom to purchase various products

• Organizational Consumer: Less freedom to purchase

Cannot purchase a variety of products (Generally, Purchase products as per the requirement of the organization

Answer 2

Answer:

1. Personal Consumer: Personal Use Purpose

Organizational Consumer: Business Purpose

2. Personal Consumer: Less Quantity in Numbers

Organizational Consumer: More Quantity in Numbers.

3. Personal Consumer: More Price Per Unit

Organizational Consumer: Less Price Per Unit

4.Personal Consumer: Less Total Price

Organizational Consumer: More Total Price

5.Personal Consumer: personal use

Organizational Consumer: Raw Materials, Other required things for Manufacturing or Reselling

6.Personal Consumer: Less buying frequency

Organizational Consumer: More buying frequency

7. Personal Consumer: Individual Needs and Budget factors

Organizational Consumer: Market Needs, Demand, Profit, Resources etc. factors

8. Personal Consumer: Ads or other factors can influence to buy Unnecessary or Unneeded products

Organizational Consumer: Much harder to buy unneeded products

9.Personal Consumer: No bulk buys

Organizational Consumer: Yes. Buys in bulk

10. Personal Consumer: More freedom to purchase.

Organizational Consumer: Less freedom to purchase.