Identify a growth industry, a mature industry, and
a declining industry. For each industry, identify the
following: (1) the number and size distribution of
companies, (2) the nature of barriers to entry, (3)
the height of barriers to entry, and (4) the extent
of product differentiation. What do these factors
tell you about the nature of competition in each
industry? What are the implications for the com-
pany in terms of opportunities and threats?
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