Question

identify a target market(consumer or business) whose needs are not currently being met satisfactorily or even recognized. also think about competitive offerings and how their offering will be communicated and delivered. Emphasis could be on the solution being actionable and realistic

Answer 1

Business people are the ones whose needs are not met satisfactorily.  For example, if I’m into toothpaste business, in order to be in the business, I’ll have to give lots of advertisements.  The product, which doesn’t have any advertisement s, is doubted for its worthiness.

There are lots of competitors who advertise their products and based on their advertisements, consumers go for that product.  This is the state, for any consumable product.   On top of that, the business people are levied with lots of taxes and this in turn has to be charged on the product.  Consumers then go for those products which are 1 or 2 rupees less. 

This is can be solved by standardizing the rate and taxes of the products.