Identify and explain the various stages of fashion cycle.
Answers
There are 5 stages of the fashion cycle:
1) Introduction: In this stage, the fashion innovators buy raw material from the retailers and produce a small number of clothes but at a higher price point.
2) Rise: This is the stage where the new original design produced at the introduction stage is accepted by an increasing number of customers and the design is is produced in mass but at less price point.
3) Culmination: During this stage, the fashion or the design is at the height of its popularity.
4) Decline: During this stage, the design starts losing its popularity and its sales become significantly less and less every day.
5) Obsolescence: In this stage, no more particular fashion exists in any market or stores.
Answer:
5 stages-
i. Introduction- In this stage, fashion stylist purchases the cloths from the retailers and introduced in the market for the first time. At first, style is produced in small quantity at high price but after the acceptance by the customers it is produced at a large scale.
ii. Rise stage- Manufactures copied the designs form the fashion stylist and they use cheap fabric and produced at large scale and price is high. This style is accepted by many people at first. Mass production is the characteristics feature of this stage
iii. Peak stage- Fashion is more popular, mass production but prices are not low for the cloths.
iv. Decline stage- Costumers demand is decreased and it started declining. People are less interested and price becomes low.
v. Obsolescence- It is the end of the fashion cycle. Costumers are no longer interested in fashion and they look for the new style.