identify and explain two reasons why supermakets are demanding more fruit
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a) The needs being satisfied by D&F Ltd are supply in bulk of fruits and coffee for retailers which then will sell that for mass consumers.
b) Falling price of coffee.
Reason 1: excess supply because of a decrease in demand since it´s not a healthy beverage
Reason 2: excess supply because of a an increase in the world supply since it might have been a record harvest because of better weather conditions than usual.
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