identify different parts of the executive summary
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The executive summary is the first section of your business plan. As the name implies, its purpose is to give the reader a brief overview of your business plan. But more importantly, it should make the reader want to learn more about your opportunity – to read the rest of the business plan. Investors love modern one- or two-page executive summaries, formatted like a glossy marketing piece, with text well laid out in columns and sidebars, and a couple of relevant graphics. It had better grab their attention, or they won’t look further.
You may have already found several articles, web pages, or books about writing the perfect executive summary for your business plan. They all offer a list of requirements that might take 50 pages to address, but of course, they ask you to write concisely.