Question

Identify research tools used to measure consumer perception

Answer 1

Explanation:

When conducting marketing research, two types of data sources are used. A good researcher will use a combination of both primary and secondary data. Secondary data involves the use of existing research that was conducted by someone else for another purpose. Primary data is new research that is gathered for the specific research problem at hand. There are several methods in which to collect primary data. Those methods include observation, focus groups, surveys, behavioral data, and experimental research.