identify the advantages of mass media and mass demassification based on the given purpose: • as source of information • as source of entertainment • binding influence • persuasion • pervasiveness
Answers
Advantages of Mass Media and Mass Demassification
Explanation:
Mass Media-
1. As source of information - It helps in giving latest information on topics like health, environmental, weather, flora, fauna and many more things in a very short span of time.
2. As source of entertainment - It helps in spreading art and culture of a particular place to the entire world. Also, it brings people close and keeps them connected. Also, a source of entertainment can be serial dramas and daily soaps.
3. Binding influence - Thanks to mass media that now businesses can reach potential audience sooner and easier than ever before. It can buzz up an individual's voice or else it would have gone unheard.
4. Persuasion - We someone is communicating or sharing any idea, he/she is persuading others to listen, accept, comprehend and act. If they do not accept the communication, they could act by either expressing their opinion or ignoring.
5. Pervasiveness - A citizen can be involved and informed if media work well. Also without the mass media our expressions would be incomplete and limited to people within range and to we write letters, but the mass media make our audience larger.