identify the concept: pepsi spents huge amount of money for advertisement across the world
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Coca-Cola (KO) is a global leader in the nonalcoholic drinks industry. In fact, the company is the largest beverage company in the world. It offers hundreds of soft drinks, fruit juices, sports drinks, and other beverages. You'll probably know the company from its most known brands like Coke, Diet Coke, Fanta, Sprite, Powerade, and Dasani.
Given its status, it's no surprise that the company is a major powerhouse in the global economy and is one of the corporations on the S&P 500. So it's only natural that the amount of ad dollars Coca-Cola spends is high—a vital strategy if it wants to keep its stellar reputation. This article highlights Coca-Cola's history and commitment to advertising.
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