Question

Identify the correct sequence of steps in the marketing research process (from left to right).

Define the problem, Develop the research plan, Collect and analyse the data, Interpret and report findings

 

Develop the research plan,Define the problem, Collect and analyse the data, Interpret and report findings

 

Develop the research plan,Define the problem, Interpret and report findings, Collect and analyse the data

 

Develop the research plan, Collect and analyse the data, Interpret and report findings, Define the problem​

Answer 1

Answer:

The correct answer is Define the problem, Develop the research plan, Collect and analyse the data, Interpret and report findings.

Explanation:

Describe the problem: Although each phase in this process is significant, I would contend that this is the most crucial because it serves as the starting point for the rest of your marketing research.

Create a research plan: It's time to create and construct the research plan after you are aware of the issue you are trying to solve. Consider using the following methods for your study to minimise your costs:

Gather Information And Data That Is Relevant: As soon as you begin gathering data, make sure it is reliable and objective. To gather pertinent information from all directions, combine the strategies indicated above.

Data Analysis and Findings Reporting: It's time to interpret the data once you've collected the information. It's crucial to look for trends rather than individual bits of information when doing this.

Take action: Your investigation is over. The time has come to present your research and make a decision. launch the creation of marketing campaigns.

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