Question

Identify the four pillers of brand equity according to brand asset valuator model

Answer 1

.Differentiation measures the degree to which a brand is seen as different from others.

.Relevance measures the breadth of a brand’s appeal.

.Esteem measures how well the brand is regarded and respected.

.Knowledge measures how familiar and intimate consumers are with the brand.

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Answer 2

Answer:

There are four key components—or pillars— of brand equity, according to BAV. Differentiation measures the degree to which a brand is seen as different from others. Relevance measures the breadth of a brand's appeal. ... Knowledge measures how familiar and intimate consumers are with the brand.