identify the target audience for this advertisement "health is wealth" campaign
Answers
Answer:
Ill health and poverty are closely linked, with the cause-and-effect running in
both directions. Sick people are more likely to become poor, while those who
are poor are more vulnerable to disease and disability. People in good health
are better able to learn, earn a living and be more productive than those who
are sick.
“While health is widely understood to be a central goal of development, and
an important outcome of development, the role of good health in promoting
economic development and poverty reduction has been much less appreciated.”
Health is also a matter of human rights. This is important in the struggle to
provide equitable access to health care, and also offers a democracy perspective
on health. The rights of the individual to participate, and have influence over
available resources for promotion of health in a specific context, means both
the right to access to knowledge regarding health and disease, and access to
health care services when needed.
In this document, the word “health” refers to “health status” and key terms
are “protecting” and “improving”. This links the discussion directly with the
broader poverty reduction discourse (human capital, livelihoods, capabilities)
and serves to move beyond the persisting tendency to limit health to the delivery of basic services by the health sector.
Explanation: