Identify the various business scenarios in which you can apply business analytics and What type of decision-making will you do in each scenario?
Answers
Several examples required data analysis and optimal decision-making, which are skills taught in the course Data, Models and Decisions. Many examples called for optimization, statistical analysis and analytical principles to guide complex decision-making, which are skills taught in the courses Strategy Analytics and Decision Analytics.
Understanding the buyer decision process (or consumer buying process) and having promotional strategy and market segmentations knowledge are helpful in developing marketing strategies. Courses like Advanced Marketing Analytics teach choice and count data models, mixture and mixture regression models, and conjoint analysis using data-based cases for profitable business decisions.
Increasingly, governments and businesses are collecting more and more data. Maryland Smith’s online MSBA program provides coursework to develop skills in predictive analytics, data mining algorithms and modeling in courses like Data Mining and Predictive Analytics and Decision Analytics.
Acquiring these analytics skills is an important goal for those in an MSBA program. Graduates can gain the skills and expertise to communicate a data-driven business strategy to drive smarter business decisions.
Interested in an MSBA Degree?
An MSBA offers a wealth of information to those seeking a career in big data and business analytics. Those passionate about business analytics’ potential to transform an array of industries should consider developing the necessary knowledge. The right expertise can prove instrumental when dealing with real-world examples