identify where ideas for services innovation may come from
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Employees are the most important source of ideas Other important sources of ideas according to a study by Scheer are customers and users. Especially when it comes to new products and services, the impulses from users and decision-makers about their needs and requirements are the most valuable impulses for innovations.
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Answer Employees are the most important resource for generating ideas. They are close to the processes, products and customers, know them best and are thus able to identify potential for improvement and innovation. ... Other important sources of ideas according to a study by Scheer are customers and users.
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