Question

IDEO is a global design company committed to create positive impact in the world through
human centered design solutions. Founded in California (1991) the company uses design
thinking methodology to offer range of services in diverse areas like designing products,
digital experiences, management consulting, healthcare, education etc. Currently there are
700+ employees from diverse disciplines like Behavioral Sciences, Physical Sciences,
Management, Design Research, Education, Engineering, Food Science, Healthcare etc. The
company holds a view that their shared values and beliefs influence the work they do.
They firmly believe that everyone is creative and innovation starts with people. Thus, they
don’t discard wild ideas, listen very carefully, and follow principle that complex problems
can be solved collaboratively. Through this approach they have created wonderful
outcomes.
A brief about their Design Thinking Methodology
• Discover
– Observe | Interview | Research
• Interpret
– Analyse data
• Ideate
– Brain Storming | Creative Confidence | Not to discard ideas | Integrative
Thinking
• Experiment
– Participative | Discussion with client
• Evolve
– Refine | Amendments | Continuous improvement
Was IDEO’s path so easy?
Companies with No Nonsense CEOs may not be attracted to IDEOs fast paced, open-ended
methods. Some feel they don’t have any process. Although later on companies realize that
they DO HAVE Process, only point is: its different.
Questions:
Search more about IDEO on the net and watch their videos. Based on the above case-let
and your readings, answer the following questions with help of a PowerPoint
presentation.
1. Present a SWOT (Strength, Weakness, Opportunities and Threats)
2. Take any problem (about which you feel concerned) and explore solution to it based
on IDEO’s approach

Answer 1

Answer:

Hope it helps you........

Explanation:

A brief about their Design Thinking Methodology

• Discover

– Observe | Interview | Research

• Interpret

– Analyse data

• Ideate

– Brain Storming | Creative Confidence | Not to discard ideas | Integrative

Thinking

• Experiment

– Participative | Discussion with client

• Evolve

– Refine | Amendments | Continuous improvement

Was IDEO’s path so easy?

Companies with No Nonsense CEOs may not be attracted to IDEOs fast paced, open-ended

methods. Some feel they don’t have any process. Although later on companies realize that

they DO HAVE Process, only point is: its different

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