If a company makes related diversification it will be known as
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A process that takes place when a business expands its activities into product lines that are similar to those it currently offers. For example, a manufacturer of computers might begin making calculators as a form of related diversification of its existing business.
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➡️ If a company makes related diversification it will be known as a corporate strategy to enter into a new market or industry in which the business doesn't currently operate, while also creating a new product for that new market.
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