Question

If a contact downloads a piece of your content, such as a newsletter titled, "the best ways to create subject lines for email," what would be the best reaction you could take to continue the conversation with this contact? Send an email to schedule a demo call with your sales rep. Send a follow-up piece of content that builds off that subject. Send 2-3 pieces of content that encompass how to build a complete email strategy. Don't send anything yet, wait for them to reach back out. Next

Answer 1

If a contact downloads a piece of your content, such as a newsletter titled, "the best ways to create subject lines for email," the best reaction you could take to continue the conversation with this contact is not to send anything yet and wait for them to reach back out.

This is very important as it ensures and confirms that the message was not a spam message.

Also, this makes you alert as to avoid reaching websites which can make your gadget get a virus.