If a display ad appears "above the fold," this means that it:
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can be viewed in the upper portion of the page without scrolling; will appear at the top of each page of the website; takes up more than 20% of the webpage ..
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A working capital loan is a loan that is taken to finance a company's everyday operations. These loans are not used to buy long-term assets or investments and are, instead, used to provide the working capital that covers a company's short-term operational needs.
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