If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?
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Answer :- Value per click of that keyword - 2$
Value Per Click ( VPC ) = Cost Per Action (CPA) x Conversion Rate
CPA - $100
Conversion Rate - 2%
∴ Value Per Click ( VPC ) = 100 x 2% = 2$
∴ Value Per Click ( VPC ) of that keyword is 2$
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0.02.
The conversion rate can be defined as the percentage of visitors which finally becomes customers.
As an example, if there are five sales from 100 visitors on an average, then the conversion rate is - 5 / 100 = 0.05 = 5%.
A person may look at all the non-branded PPC campaigns so that an idea can be formed for organic non-branded keyword reports and the current conversion rate.
If search engine data is there in Google Analytics, it can be easily found out.
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