If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.
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Price elasticity: The demand for confectionery products has been hit by rising retail prices but cocoa is not that significant as a cost of production since it only forms 6% of the price of a bar of chocolate
Rising per capita incomes in developing countries: International demand for cocoa has been sustained by fast-growing demand in emerging market countries
Speculative demand: With cocoa being one of the leading soft-commodities traded in world markets, the price is also affected by the size and impact of speculative buying and selling for example by hedge funds. Therefore, expectations for future production/demand can have a big impact on current prices.
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