Question

If a marketer wants to eatablish the exact impact of the increase in advertising by 20% on the sales of that product he should use ____ research

Answer 1

Answer:

casual

Explanation:

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Answer 2

Answer:

If a marketer wants to establish the exact impact of the increase in advertising by 20% on the sales of that product he should use AED research

Explanation:

Advertising Elasticity of Demand (AED):

• A market's sensitivity to changes in advertising saturation is gauged by its advertising elasticity of demand (AED).
• The success of an advertising campaign in bringing in new sales is gauged by its advertising elasticity.
• It is computed by subtracting the percentage change in advertising spending from the percentage change in the quantity required.
• A positive advertising elasticity means that the demand for the advertised good or services increases as advertising spending increases.
• The effect that advertising spending has on bringing in new customers for a business is measured by the advertising elasticity of demand (AED).

• A positive AED is what businesses strive for since it shows that their marketing initiatives are generating more interest in their products and services.
• AED does not account for other factors that drive demand, like changes in customer tastes and spending patterns, therefore it may not be the most reliable indicator of how advertising will affect sales.
• The cost of goods and the existence of less expensive alternatives can also have an impact on consumer demand.

Hence, advertising elasticity of demand research helps the marketer establish the exact impact of the increase in advertising.

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