Question

If a new customer costs $50 to acquire (coca, or soct of customer acquisition), and their lifetime value is $60, then the customer is judged to be profitable, and acquistion if additional similar customers is acceptance, additionally, clv is to used to calculate customr equity

Answer 1

Answer:

For example, if a new customer costs $50 to acquire (COCA, or cost of customer acquisition), and their lifetime value is $60, then the customer is judged to be profitable, and acquisition of additional similar customers is acceptable. Additionally, CLV is used to calculate customer equity