If a shopkeeper increases his selling price by 20% due to a 10% increase in his cost price, find his new profit percentage given that his earlier profit percentage was 10%.
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Let original CP = 100
Profit = 10% = 10
SP = 110
New SP = 110 x 120/100 = 132
132 represents 115% of new CP
New CP = 132/115 x 100 ≈ 114.78
Increase in CP = 14.78/100 x 100 = 14.78%
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