Question

If ABC. Ltd produces Rice bran oil and sells it only within India, then what would the total demand for rice bran oil in the western region of the
country called?.
Marks: 1
O Market segment demand
O Total market demand
O Composite demand
O Industry demand​

Answer 1

Answer:

market segment demand......

Answer 2

Answer:

If ABC. Ltd produces Rice bran oil and sells it only within India, then what would the total demand for rice bran oil in the western region of the country called?

Market Segment Demand

Explanation:

Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.

The total volume of a product or service that would be bought by a defined consumer group in a defined geographic area in a defined period in a defined marketing environment under a defined level and mix of industry marketing effort.

Composite demand happens when goods or services have more than one use so that an increase in the demand for one product leads to a fall in supply of the other. E.g. milk which can be used for cheese, yoghurts, cream, butter and other products.

Industry demand is the total aggregate demand for products in an industry. Company demand is often expressed as a percentage of industry demand in order to measure market share.

Hence, market segment demand is the correct choice of answer.

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