If John invests $6,000 today (present value) at a compound interest of 9%, calculate the future value of the investment after 30 years using the compound interest formula.
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The ultimate goal: Spin a press release to capture reporters’ attention, then get a clip of the story, to show that the message was viewed by the audience.
Media comprised the toolbox, in order to get the message out
A press release was the core tool
Only significant news commanded the attention of the media
It was all in “the spin” (or HYPE!)
Quotes from third parties were an important element of a press release
Press releases were meaningless unless a reporter decided that it was worthy of a story
Media comprised the toolbox, in order to get the message out
A press release was the core tool
Only significant news commanded the attention of the media
It was all in “the spin” (or HYPE!)
Quotes from third parties were an important element of a press release
Press releases were meaningless unless a reporter decided that it was worthy of a story
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