if super profit is zero or in minus ,then what is called about good will
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If the amount of super profit is negative,it indicates that there is no or negative goodwill of that business. it also shows that the company has very low value in market.
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The difference between the expected future profit and the usual profit is known as super profit. It is a method of calculating the additional earnings made by a company. The value of super-profits is multiplied by a specified quantity to calculate goodwill. If the quantity of super profit is negative, it means that the company has no or negative goodwill. It also demonstrates that the company has a relatively low market value.
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