If the company’s sales is slowing down, and profits level is also off. At which stage the company has reached?
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Decline (and death): When sales and profits fall, the product has reached the decline stage. The rate of decline is governed by two factors: the rate of change in consumer tastes and the rate at which new products enter the market.
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If the company’s sales is slowing down, and profits level is also off. The company has reached at Decline stage.
Definition of decline stage
- The decline phase denotes the end of an industry's capacity to maintain expansion.
- Obsolescence and shifting end markets reduce demand, resulting in decreased revenues.
- This puts pressure on margins, driving weaker competitors out of the business.
Example
- Sony VCRs are an example of a declining product.
- VCR demand has now been surpassed by demand for DVDs and online content streaming.
- Companies can sometimes improve a product by making changes to it, such as adding new ingredients or offering new services.
Decline phase denotes the end of an industry's capacity to maintain expansion.
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