Question

If there were a marketing intermediary (such as a retailer, like target) in the channel, how many separate contacts would need to be made between the parties described"

Answer 1

These intermediaries, such as middlemen ( wholesalers, retailers, agents, and ... A single manufacturer may service several target customer groups through separate channels.

Answer 2

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Marketing intermediaries work to promote the product through marketing channels, which builds customer relationships and ultimately increases brand loyalty and awareness.

The proper development of a marketing plan, promotion and packaging ensures repeat customers and can affect the success or failure of a product.