If you are a brand manager of bold and launch bold perfume (Eau de perfume) in karachi has a base note with oriental fragrance and set a price of 100 ml is *PKR* *4000* . As a brand manager provide us the complete brief that how would you launch this brand. In your plan, must have the answer of the below question. a) how do you make segment(s) for this variant ? b) what would be your target market ? c) list down the name of your competitors ? d) how customers can differentiate your product with your competitors ? e) how will you capture the market share of fragrance industry, what will be your steps/strategy increase the awareness and sales of this brand ? f) how to place and promote your brand ?
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