If you are designing an academic program for the marketing researcher of the future, what
areas of study would you include and why? Give a rational reason to justify your answer.
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If I am designing an academic program for the marketing researcher, I would include the following areas of study:
- Critical thinking
- Assignments that require analytical thinking
- Mathematics
- Statistics
- Marketing techniques
The rational reasons to justify that the above-given areas of study are required:
- Studying mathematics as a part of academics helps in calculating budget.
- Statistics and applied statistics help in data management.
- Critical thinking is essential because it increases productivity and profits.
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