If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
A Translated by an automated tool only
B Translated but also locally adapted for the audience
C Translated into the native language
D Left the same, and not translated
Answers
Answer to this question is option B.
These days most companies, once they are established locally, try to expand internationally and increase their market share.
Setting up and increasing online presence is one way of doing this. But online content has to be suited for the international market. First and foremost, English being the most commonly used language commercially, online content should always be in English. Secondly, it has to be translated and locally adapted for specific audience, keeping in view religious and cultural differences and customs.
The correct answer is option B) Translated but also locally adapted for the audience
Of course these days most companies, once they are established locally, even try to expand internationally and increase their market share.
Setting up and increasing online presence is one way of doing this, in general online content has to be suited for the international market.