If you bought a cell-phone from a retailer for $150 (retailer kept a profit margin of 20%), and the cell-phone manufacturer wanted to make 10% profit, then the target cost for that cell-phone is:
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I bought at $150
150 = 120%
100% = 150×100/120 = $125
$125 cost at which retailer bought
110% = $125
target cost price = 125×100/110
= $113.63 {approx}
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