If you cannot determine the purpose of the page after extensive effort, the page quality (PQ) rating should be Lowest
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The purpose of a webpage is to convince a reader about the contents of the page and engross the mind of the reader. While spending a lot of time on the design, this extensive effort gets nullified if the purpose is not evident through the main body of the page, which is, its contents. To avoid the rating to become lowest, the designer has to keep in mind that they need to strive for balance.
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