If you were a brand manager of BMW brand, what would you do next to strengthen your brand equity?
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Here are steps to build your brand:
Know Your Audience. ...
Craft A Persuasive Company Message. ...
Know Your Marketplace. ...
Highlight The Best You Have. ...
Create A Catchy Tagline And Logo. ...
Choose How You Will Interact With Your Audience. ...
Make Your Brand Omnipresent And Shiny. ...
Be Your Own Brand Ambassador.
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