If you were hired as a consultant for your university, what specific element of the value chain would you seek to improve first?
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The specific element I would seek to improve is service.
- The value chain framework provided by Porter has five primary elements- inbound logistics, operations, outbound logistics, marketing & sales, and services.
- It describes the chain of activities a business undertakes in order to provide a service.
- Out of these five primary activities, the one element I would seek to improve as a consultant in a university would be 'service'.
- Service is the end step of the value chain. It involves services like customer support, which help in building long-term relationships with the people who avail of a service or product.
- As a university consultant, my main job would be to help college students figure out what lies ahead of them, induce them to decide on their career paths, and provide information about their chosen paths. Services like these require that the business reinforces its relationship with its clients so that they do not feel lost, as the journey is not a one-stroke delivery of service but a long and harrowing one which requires constant touch with the client.
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