Question

Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should invoke good memories of the past and provide a good explanation of the cereal’s content. associate the cereal with something good and create positive feelings about the cereal. build up the consumer’s self-esteem and validate that it is better than the competition. review the contents of the cereal and convince consumers that the cereal is healthy.

Answer 1

Answer :

Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, associate the cereal with something good and create positive feelings about the cereal.

According to Wikipedia, 'Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images.'

Answer 2

According to the media technique of association, a few imperative steps which attract the potential consumers are:

• Repetition: If the product name is repeated several times during the advertisement visual or in posters then it leaves a long term impact on consumers mind.

• Emotional Attachment: Try to connect with consumer emotionally.

• Present facts and testimonials: Consumers rely on the product when they relate the product with facts and testimonials.

• Rewards & Recognition: This attracts consumer towards the product and thus consumer will understand the value of the product.

Slogan:

Eat right and healthy every day. Believe in grandma’s advice and choose the multifaceted Oats breakfast for a healthier tomorrow.