Imagine yourself as a member of a rural Self Help Group. Develop a plan according
to which your organization will be helping the poor financially.
Q2: Chinese toys have taken over the Indian toy market due to globalization and
promotion of international trade leading to huge losses to Indian toy manufacturers.
Do you think the mantra of “Boycott and Swadeshi” would be of any help today?
Why or why not?
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Case studies
Introduction A summary of the case
analysis process C-2
Preparing an effective
case analysis – the full
story C-5
Case 1 Hearing with the aid of
implanted technology: The
case of Cochlear™, an
Australian high-technology
leader C-19
Case 2 The Australian retail wars:
Coles Myer and Woolworths
battle for brand value C-26
Case 3 eBay.com: Profitably
managing growth from
start-up to 2000 C-32
Case 4 Gillette and the men’s
wet-shaving market C-50
Case 5 Gunns and the greens:
Governance issues in
Tasmania C-70
Case 6 Growth at Hubbard’s
Foods? C-79
Case 7 Incat Tasmania’s race for
international success:
Blue-riband strategies C-89
Case 8 The Golden Arches in
India: A case of strategic
adaptation C-95
Case 9 Monsanto: Better
living through genetic
engineering? C-106
Case 10 Nucor Corporation and the
US steel industry C-121
Case 11 Philip Condit and the
Boeing 777: From design and
development to production
and sales C-152
Case 12 Resene Paints C-168
Case 13 Sony Corporation: The vision
of tomorrow C-184
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