Imagine yourself to be Sujata/ Sunil whose present business is to sell grocery items from the neighborhood shop. In the wake up of online grocery giants like Groffers, Bigbasket and others, your business is reeling under pressure to perform or perish. • Discuss the problems being currently faced by your business. • Identify the possible gaps in the market which can be milked by you to revitalize your business. How can you make comeback in the business.
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I don't know can you tell please
Sujata's/Sunil 's present business of grocery products is facing problems of different aspects due to the wake-up of online grocery giants like Groffers, Bigbasket, and others.
1. The major problems faced by my business are - Lack of customers due to the online facility to order groceries, wastage of products due to lack of sales, incurring losses, draining capital to buy new products, and loss of employees. Customers are attracted to online sites more because they can order the items effortlessly and get them delivered with zero hassle. Further, the online ordering sites provide more attractive offers to retain customers. The Home delivery service is beneficial to senior citizens and busy people. Due to lack of sell in the shop, products are being expired. The cost incurred to buy the products is not recovered further due to lack of sales. Expenses have to be reduced so employees are been released.
2. To Revitalize my business I need to ensure the quality of my products. Often the online sites are too flooded to provide fast delivery. I can take over that. Stocking daily necessary goods will be a solution to this problem.
3. Strategies to come back- I need to assure the potential customers of first-class quality. Sometimes, the products delivered by the online sites are not satisfactory. Fragile products like eggs are already damaged before being delivered. I can avail more discounts than the online site. I can start a home delivery advantage if the customer buys above a certain price. Most importantly, good behavior is overpowering. Treating customers in a proper manner is too important.