impact of advertisement article
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Today, imagining a life without advertisements is almost impossible. Everything we know, and everything we need to know, an advertisement tells it all. It has become an integral part of both, our economic as well as social life. As it is a powerful technique of communication, advertising could not be denied in the area of distribution. For any organization, advertisement is important as a promotional activity, in order to hold the importance of economy. Manufacturers want to make their goods available to people at profit and thus they enjoy the advantages of advertising to popularise their products. Also, a great benefit of advertisement is that since every producer claims his product to be superior one, advertising helps the consumer to compare the features, price, quality etc. and select the best one.