Impact of brand awareness on consumer buying behavior
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Nowadays the consumer are very much aware about the quality and are very much concerned with it. Is the brand is very popular Orwell not to the consumer the consumer will prefer to buy that particular, the team rather than the communities of those brands which are local or are not very much familiar to the consumer so if your brand is popular or family are with the consumer the sales will increase and you will get a competitive competitive advantage in the market
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