Question

Impact of brand equity on customer purchase decisions

Answer 1

$\huge\underline\orange{\sf Answer}$

Brand Equity is further divided into four elements, namely; Brand Association, Brand Awareness, Brand Quality and Brand Loyalty and thus how the combined role of all 4 elements influences and molds

Answer 2

Answer:

The impact of brand equity on customer purchase decisions is that the consumers can evaluate it positively and form a bond that will result in everlasting and unbreakable bond (brand loyalty) that moulds and influences their purchase decision.

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Explanation: