Question

impact of covid 19 on indian advertisement industry​

Answer 1

Answer:

As the threat of the Covid-19 (caused by the coronoavirus) pandemic increases, it is also significantly affecting businesses across industries. Advertising like many other sectors faces tough challenges ahead as lawmakers and companies put in place precautionary measures to keep employees safe.

Explanation:

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COVID-19 Impact: Ad shoots on a pause mode

As uncertainty clouds over businesses, the Association of Advertising Producers has asked all its members to cancel ad shoots till the end of this month...

Priyanka Nair | March 16, 2020, 09:59 IST

Advertising industry braces for delays as ad shoots come to a halt in light of COVID-19 outbreak.

Advertising industry braces for delays as ad shoots come to a halt in light of COVID-19 outbreak.

As the threat of the Covid-19 (caused by the coronoavirus) pandemic increases, it is also significantly affecting businesses across industries. Advertising like many other sectors faces tough challenges ahead as lawmakers and companies put in place precautionary measures to keep employees safe.

The Association of Advertising Producers (ASAP) representing 75 producer members, that does approximately 90% of the advertising work in India has decided to hit the pause button. On Sunday, ASAP along with other film bodies Federation of Western Indian Cine Employees (FWICE), Indian Motion Pictures Producers' Association (IMPPA), Western India Film Producers' Association (WIPFA), Indian Film and Television Producers Council (IFTPC) and Indian Film & Television Directors' Association (IFTDA), unanimously decided to cancel all shoots from 19 March to end of this month.

“A review meeting will be held by the bodies on 30th March and depending on the state of affairs, we will be able to decide to resume shoots or continue the quarantine measures,” said Cyrus Pagdiwala, honorary general secretary, ASAP.

He tells Brand Equity, “The losses to our business will be gargantuan but there is nothing more important than the lives of our colleagues.”