Question

Impact of emerging rural markets on business in india

Answer 1

Answer:

Recent years have seen rural markets emerging as an important growth engine in the India consumption story. With 69 per cent of India's population living in rural areas, they present a significant market opportunity. Today, for instance, close to a third of both FMCG and durable sales is contributed by rural markets.

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Answer 2

The rural markets are becoming important drivers in the growth of Indian consumption and the economy. There is over sixty percent of the population that lives in rural areas and provides for a significant portion of the Indian market. The emergence of the rural market has helped with employment opportunities in the country.

Explanation:

• There has been a number of initiatives that have been taken by the government of India for providing and improving the infrastructure in rural areas.  

• It has helped the emerging markets and through a multiplier effect with an increase in the movements of goods, services throughout the country.  

• It has helped in improving the earnings and income of the people of the country and the consumption levels which have had a direct impact on the GDP of the country.  

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