Impact of globalisation on international marketing
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Impact of globalisation on international marketin
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Impact of globalisation on international marketing are :
• Globalisation involves rapid movement of capital, technology and managerial skills. It creates great pressure for structural adjustment.
• Down trend in international economic activities causes greater damage to the globalised economies.
• Globalisation has intensified competition between companies in order to face global competition companies are scaling up fast through mergers and acquisitions.
• Globalisation leads to tremendous redistribution of economic power and political power which may have considerable destablisng effect.
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