Question

Impact of good packaging design on consumer behaviour

Answer 1

Answer:-

Impact of good packaging design on consumer behaviour:-

1. Product identification – Packaging helps in identification of the product out of various

products. It contains brand, features of the product etc.

2. Product protection – Packaging protects the products from spoilage, damage, leakage,

pilferage, humidity etc.

3. Facilitating use of the product-The size and shape of the package should be

convenient to open, handle and use for consumers.

4. Product promotion – Packaging acts as a good salesman as it promotes the product

and increases it sale

hope it helps..